Mutual Fund Buyers Focus on Fees, Performance, Risk

An excellent study entitled 'Understanding Investor Preferences for Mutual Fund Information' recently commissioned by ICI (Investment Company Institute) http://www.ici.org and compiled by GfK NOP. A must read for any advisor or dealer connected in any way to the mutual fund business.

The ICI is the national association of U.S. investment companies. The ICI seeks to encourage adherence to high ethical standards, promote public understanding, and otherwise advance the interest of funds, their sharholders, directors, and advisers.

GfK NOP, is an independent research firm http://www.gfknop.co.uk/

To download the study, click here